PRIVATE MARKETS · FUND STRATEGY PRESENTATION
Visual system redesign · Information design · Data visualization
- 9+ years
- Strategy → Content → Design
- 200+ decks
- Investor · Board · Executive
- 3 in 4 clients
- Return for repeat engagements
How Truu Fits
Thinking and execution, held to the same standard.
Senior presentation capability that takes complex fundraising materials through to a polished final deck, with clear accountability and less for your team to carry.
Your Starting Point
What Truu Owns
Taking early thinking all the way through to the story, content, structure and finished presentation.
The Process
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Explore & Align
Get underneath the brief: understand the audience, the stakes, the source material and where the real communication challenge sits.
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Set the Direction
Make the key narrative, content and visual calls early, so the deck has a strong throughline before full production begins.
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Full Build
Build the presentation as one communication system, keeping story, content, information and visual language connected throughout.
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Refine & Deliver
Work through feedback and iterations without losing the core logic, until the final deck feels distinctive and ready for any room.
Why Truu?
A partner who understands the business behind the presentation and the visual language it needs — and brings the two together so the final deck feels credible and cohesive.
INSURTECH · INVESTOR & BOARD PRESENTATION
End-to-end · Narrative · Copywriting · Design
MEDTECH SAAS · COMPLIANCE & OPERATIONS DECK
End-to-end · Narrative · Data storytelling · Design
B2B SAAS · INVESTOR PITCH DECK
End-to-end · Narrative · Copywriting · Design
BEAUTY / CONSUMER · INVESTOR PITCH DECK
End-to-end · Strategy · Narrative · Design
DATA ANALYTICS SAAS · GO-TO-MARKET DECK
End-to-end · GTM narrative · Data storytelling · Design
PREMIUM SPIRITS · INVESTOR PITCH DECK · EN
End-to-end · Narrative · Copywriting · Design
PREMIUM SPIRITS · BRAND DISTRIBUTOR DECK · 中文
End-to-end · Chinese copywriting · Narrative localization · Design
“Kelly was a total pleasure to work with. She consistently brought professionalism, creativity, and a strong eye for design to every project.
One of her greatest strengths was transforming complex financial and impact data into clear, engaging, and visually compelling materials that aligned seamlessly with our brand. Kelly was responsive, collaborative, and easy to work with throughout the process. I would gladly work with her again and highly recommend her services to others.”
“Across our investment decks and presentations, Kelly has been an outstanding partner. Her contribution has gone well beyond design — she has helped us sharpen the investment story, identify what matters most, and bring the brand, market opportunity and growth case together into a clear, credible narrative. She carries that thinking through into polished, high-quality decks.
She has also been equally strong developing our English-language presentations and adapting them into Chinese. I especially value her responsiveness, attention to detail, and the calm, dependable way she manages the entire process from start to finish. I always feel the work is in good hands with her, and I would be very happy to work with her again.”
“Kelly came in a week before a major presentation and somehow made the deck look like it had been in the works for six months. She quickly understood what we were trying to communicate, brought clarity and polish to the presentation, and was incredibly reliable and accountable throughout a very compressed timeline. The final result far exceeded what I thought we could achieve in the time we had.
Please don't work with her, so she has more bandwidth for our future projects!”
“Exceptional from start to finish. Kelly understood exactly what I needed, communicated clearly at every stage, and delivered well ahead of a very tight deadline. The quality of the final deck exceeded what I thought was possible in that timeframe. I wouldn't hesitate to work with her again.”
About Kelly
Presentation expertise grounded in commercial judgment.
I’m Kelly, the strategist and designer behind Truu Studio. My background spans management consulting, Fortune 500 product and brand marketing, and over nine years of presentation work across investor, board and executive communications. That mix shapes how I approach every project: commercial judgment to identify what matters and where the thinking needs sharpening, alongside visual judgment to make sure the final presentation carries the weight of the thinking behind it.
Previous experience includes
Frequently Asked Questions
Which firms and projects are the best fit for Truu Studio?
The core focus is private markets, particularly high-stakes fundraising and LP-facing presentations where the material needs senior support across thinking, communication and design.
What do you need from us to get started?
Projects can begin at any stage. An existing deck, working draft, source documents, data or early-stage thinking are all workable starting points. The next step is to review what you have, identify what still needs to be solved and recommend the right scope and approach.
How long does a typical engagement take?
Most projects take two to four weeks, depending on complexity, material readiness and the review process. For fixed fundraising or investor deadlines, the schedule can be planned backward from the date, with accelerated delivery accommodated where feasible.
How are projects scoped and priced?
Projects are scoped around what the presentation actually requires, rather than priced mechanically by slide or hour. Scope, timeline, deliverables and fixed fee are agreed before the project begins.
Will our team be able to update the presentation after delivery?
Yes. Final presentations are delivered in fully editable PowerPoint, with a consistent visual system your team can continue using. A broader reusable template can also be included when useful.
How do you handle confidential materials?
Confidentiality is standard, and NDAs are welcome where needed.
Any more questions
Let’s TalkTRUU STUDIO