Pricing. People always hate talking about money, right? It’s funny because it’s the core of any business. As some might not recognise, Independent designers and studios also need to have a pricing strategy. Each to their own in this case, but the goal is to always offer a service for a “fair” price.Read More
If you are a Designer and you don’t absolutelly cringe when you see bad type, you need to go back and do some typography studies. I always walk around cities judging every single typography piece I see. Who has never ever sat down on a restaurant and stared 20 minutes at the menu looking at type? Right?
After too many cups of coffee trying to figure out what’s your ideal next step with your brand is frustrating and tiring. You’d rather go off with just a “simple” logo or something like that, but you don’t really know what it means to have a visual identity or where to start.Read More
Good news! 3D is no longer a thing for big productions. There are a lot of independent 3D artists and studios (like us!) that use 3d out there.
The technology has advanced to the point that anyone with a basic computer set up can learn modelling, whether it is for independent use or production purposes.Read More
< ![CDATA[Dopamine is what makes us feels good, that rush we get when we accomplish something But what the hell does dopamine have with building competent brands? Everything! Brand is a feeling. A person who gets in touch with your brand, will they get inspired? Will they be disgusted? Are you triggering an emotional response on the customer, and driving a sense of purpose in them? The ultimate goal is to have your "viewer" a part of your tribe with sky high dopamine levels when they enter a store or watch an ad.