It only takes 5 minutes
It is not how long it takes to do something, it’s the result and impact in the business environment.It’s the knowledge, business skill, hours perfecting the final product, the creative holding the pen.
Design & strategy add value by aggregating usability, function, consistency and meaning that goes way beyond just the graphics.
Designers hate when clients come to them and say that “It only takes 5 minutes.”
In all honesty?
Yes, it might take 5 minutes. It took Paula Scher these famous 5 minutes to sketch the Citibank’s logo on a napkin, but it still cost 1.5 millions.