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How to promote brand awareness for an online business

How to promote brand awareness for an online business

How to promote brand awareness for an online business

Online businesses are being explored by more and more people because it tends to be a lower cost option as opposed to a brick and mortar. However, it doesn’t mean that sales will drop by every other minutes — people are more sceptical and even scared of buying online because of frauds. 

Knowing how to promote your brand online will help engage potential customers and drive sales. Telling a story and providing value is not always enough — you need the attention of the ideal customers. We will present you with a number of strategies and ways for you to reach your potential customers in a low cost (and free) way.

Influencers​

Creating a relationship with an influencer is a sure fire way to get your brand viewed by millions of people. We are all about creating value for the people who help us or work with us. You should focus on knowing the person behind the social media profile, and understand what they stand for — remember they are representing your brand.

Having common values is a strong way to understand if their audience would be a match with yours. You can use their audience to improve your service and product in order to best serve the market.

To find influencers, let’s say Instagram, all you have to do is go through hashtags that are related to your industry and find those who are in the top posts. Make a list and approach them by email (or any other form they might prefer). Normally sending DMs will not work.

Each influencer will have a pricing rule, and that is something that needs to be discussed with them directly. But surely, the more followers and engagement they have, the more expensive they will be to hire and they might not be interested in just getting the product for free. 

You may also approach bloggers and YouTubers and other type of content creators in order to inquire on the product or service placement and affiliation.

Guest Content

Search Engine Optimization or SEO is how search engines rank your website on the web. How relevant is the your website to your industry and how easy is it to understand your content? Search engines are getting smarter about how they rank content, specially now with the rise of fake news, irrelevant and repetitive mass copy. 

Studying and understanding SEO is a ladder, but it will help to rank your page above others and make sure you are seen. It will also help your ranking by applying the guest content tip, since it will drive traffic and unique users — it’s the perfect mix.

SEO

Search Engine Optimization or SEO is how search engines rank your website on the web. How relevant is the your website to your industry and how easy is it to understand your content? Search engines are getting smarter about how they rank content, specially now with the rise of fake news, irrelevant and repetitive mass copy. 

Studying and understanding SEO is a ladder, but it will help to rank your page above others and make sure you are seen. It will also help your ranking by applying the guest content tip, since it will drive traffic and unique users — it’s the perfect mix.

Social Media Presence to Kill

Having a Facebook page is not enough — making sure you engage them constantly is the way to go. The same goes for Instagram, Twitter and so on. Remember that even though you have an online business, there are people on the other side that you need to connect to, and the fastest and most genuine way is to the people that there are people behind the scenes who they connect and relate to. There’s a myriad of ways to engage with your ideal audience, which can become a very taxing and time consuming process. If you want to rack it yourself, here are some of the things you can do:

  • – Make videos showing your process
  • – Go live to show the BTS (behind the scenes)
  • – Create a giveaway 
  • – Create an event and gather people on a physical location – take your business OFFline!
  • – Create unique postings for each social media
  • – Curate industry related content to show your expertise (that’s right, other people’s work)
  • – Go live for a Q&A
  • – Create a blog so you can have content to quote and link to on social media
  • – Share your e-commerce products in a fun and different way and promote it (paid ads)

If time is a concern, you can always hire a marketing agency that will help you manage the load of the job. We advise you to have a branding guide so that your posts and content are always in brand. Unifying the communication with your customers is essential for the content to feel genuine to them. Their perception of your brand is what will stick, and each touch point (Facebook, Instagram, a post, a photo, a video, a printed stationery) needs to feel part of the whole.

When you create content, always remember who is on the other side, so that you write or shoot it in a way that non industry related people will understand what you mean, too.

Teach

Teach? Seriously? Yep.

Teaching what you know will show your audience that you are an expert, and will attract prospects for the same reason. It promotes brand awareness because you will be tending the people who maybe just entering the industry, and because in order to sell an online course or make your YouTube video seen, you will have to hustle. Win-win.

When you teach, you are not competing with anyone — you are showing to the industry that you are someone knowledgeable that can be trusted. You are also showing potential clients that you have been doing this in a while (expert) and that you are confident enough to share what you know for those who are starting out. It indirectly tells you are ahead and thus have more to give.

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