Fundraising presentations built for private markets

A senior presentation partner you can bring on board at any stage, across narrative, content and bespoke design.

Let’s Talk

Trusted by 50+ teams worldwide

9+ years
Strategy, content & design
200+ decks
Investor, executive & institutional decks
3 in 4 clients
Return for additional work

The Studio

Thinking and execution, held to the same standard.

Senior presentation capability that takes complex fundraising materials through to a polished final deck, with clear accountability and less for your team to carry.

Your Starting Point

How Truu Fits

Shape the narrative, develop the content, structure the information and build the presentation.

The Process

  1. Explore & Align

    Understand the audience, objective, existing materials and constraints, and align on what the presentation needs to solve.

  2. Set the Direction

    Resolve the key narrative, content, information and visual decisions before moving into full production.

  3. Full Build

    Develop the presentation as one cohesive piece, keeping the thinking and visual execution connected.

  4. Refine & Deliver

    Work through feedback, tighten the details and complete final QA before editable files are delivered.

Why Truu?

A partner who understands both the message and the visual language — and treats them as parts of the same communication problem, so the final deck feels credible and cohesive.

“Across our investment decks and presentations, Kelly has been an outstanding partner. Her contribution has gone well beyond design — she has helped us sharpen the investment story, identify what matters most, and bring the brand, market opportunity and growth case together into a clear, credible narrative. She carries that thinking through into polished, high-quality decks.

She has also been equally strong developing our English-language presentations and adapting them into Chinese. I especially value her responsiveness, attention to detail, and the calm, dependable way she manages the entire process from start to finish. I always feel the work is in good hands with her, and I would be very happy to work with her again.”

Michel Lu
Michel Lu

Founder & CEO
The Orientalist Spirits

“Kelly came in a week before a major presentation and somehow made the deck look like it had been in the works for six months. She quickly understood what we were trying to communicate, brought clarity and polish to the presentation, and was incredibly reliable and accountable throughout a very compressed timeline. The final result far exceeded what I thought we could achieve in the time we had.

Please don't work with her, so she has more bandwidth for our future projects!”

Nick Ilev
Nick Ilev

Founder
ProperExpression

“Exceptional from start to finish. Kelly understood exactly what I needed, communicated clearly at every stage, and delivered well ahead of a very tight deadline. The quality of the final deck exceeded what I thought was possible in that timeframe. I wouldn't hesitate to work with her again.”

Robert Wan
Robert Wan

CEO
Wan of a Kind

About Kelly

Presentation expertise grounded in commercial judgment.

I’m Kelly, the strategist and designer behind Truu Studio. My background spans management consulting, Fortune 500 product and brand marketing, plus over nine years of presentation work across investor, board and executive communications. That mix shapes how I approach every project: commercial judgment to identify what matters and where the thinking needs sharpening, alongside visual judgment to make sure the final presentation carries the weight of the thinking behind it.

Kelly Zhong, strategist and designer behind Truu Studio

Previous experience includes

Frequently Asked Questions

Which firms and projects are the best fit for Truu Studio?

The core focus is private markets, particularly high-stakes fundraising and LP-facing presentations where the material needs senior support across thinking, communication and design.

What do you need from us to get started?

An existing deck, working draft, source documents, data or early-stage thinking are all workable starting points. We’ll review what you have and recommend a scope around what still needs to be solved.

How long does a typical engagement take?

Most projects take two to four weeks, depending on complexity, material readiness and the review process. For fixed fundraising or investor deadlines, we can work backward from the date and accommodate an accelerated schedule where feasible.

How are projects scoped and priced?

Projects are quoted at a fixed fee based on scope, complexity and the level of support involved, rather than priced mechanically by slide. Scope, timeline, deliverables and fee are agreed before the project begins.

Will our team be able to update the presentation after delivery?

Yes. Final presentations are delivered in fully editable PowerPoint, with a consistent visual system your team can continue using. A broader reusable template can also be included when useful.

How do you handle confidential materials?

Confidentiality is standard, and NDAs are welcome where needed.

Any more questions

Let’s Talk

Contact

Let’s collaborate

Book a Call

Prefer to send a note?

My name is from

I want to chat about my

You can reach me at

TRUU STUDIO